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Web sites will Go Pink during the month of October to bring attention to Breast Cancer Awareness Month, get people talking about breast cancer, and raise money for research. But to be clear, raising money isn’t the primary purpose of this web event. The hope is that you turn your site pink (in whatever way works for your site), educate yourself about the multiple issues related to Breast Cancer, then take that knowledge and tell someone else what you’ve learned.

Archive for September, 2006

Hey, You Still Doin This Thing?

Yes. Yes we are.

As I mentioned to Brian I’ve been sick (kid goes back to school, brings home cold) and in training at work for a week. The cold is fleeting, but more training lies ahead. I am meeting with someone from my company’s Social MIssion office on Thursday to help me with the money aspect of this event.

The money has always been the tertiary reason for doing this. I wanted to order participation opportunities in such a way that the lowest level of entry (free) was reason one. I was going under the assumption that if it doesn’t cost much (if at all) and it is relatively easy, it should allow many, many people to participate.

The second reason is the talking. Read and write. Repeat. I figure no matter the topic of your site there is some tie-in to an aspect of Breast Cancer that you can make, and likely you can make that tie-in many times. There’s no posting quota obviously, but again, there is little effort to educate yourself with this newfangled Web thing and little effort to educate your readers on what you find.

The money is the last part. And since money is such a sensitive issue, I want to do this right. Pink for October is not a 501c3 organisation. The .org is more conceptual than legal. Should I make it legal? Probably. But there’s no way I can do that in time for October 1. Well, I don’t think there is and that will be part of the conversation on Thursday. I want to set up something to help everyone participating collect donations from their site easily, should they wish.

I wish I could video the meeting so you could watch. Be all open comany-y. (Been listening to waaay too much Joss Whedon dialog of late.)

The idea du jour is to point US-based (or others too) donations to komen.org, and I’ve been contacted by a Brasilian organisation as well. My company has a “relationship” with Komen so hopefully that will be of help. I’ve asked before, but if you have a reputable Breast Cancer research foundation/organisation in your country that you’d like to see donations go to, please let me know. Or contact them directly and set things up on your site. Just let me know what you are up to so I can post about it.

More Badges and An Opportunity to Share

I just uploaded two more badges to the downloads page. Thanks Tammie! If you would like to contribute, just send me what you have, or point me to where you have it on your site.

I also added a new page called Share Your Story, which you can get to by clicking “share” in the nav above. This is somewhat experimental for me, but I think it should be interesting as well as be a way to grow even more a sense of community around this event.

You can register to write a post to this site or you can use Odeo to record audio stories. There will be a specific category for community stories, so everything can be well orgainsed. If you are interested in hearing what people have to say you can listen via iTunes or pull the RSS feed.

Like I said, this is an experiment. If you have any feedback, let me know in the comments below or send me an email.

Some Updating on the Site

The new design is up, I just need to hook in some of the extra pages and add a couple of links here and there. All things will be up and running soon, I just needed a live site to finish the last 5%.

Many thanks to Tammie Lister and Nick Oder for getting the new look up and running.