In wandering around the growing list of sites Going Pink and reading some of the other reactions on the web to this event, a couple of themes stand out. Particularly for this post, that spreading awareness is one thing; spreading accurate awareness is another.
Myth: A mammogram can cause breast cancer to spread.
Truth: An x-ray of the breast, called a mammogram, cannot cause cancer to spread. Nor can the pressure put on the breast from the mammogram. Do not let tales of other people’s experiences keep you from having a mammogram. Base your decision on your physician’s recommendation and be sure to discuss any questions or concerns with your doctor. 1
I’ve read quite a few sites commenting that they never knew men could get breast cancer. That’s exactly why we have a men section on the site. Overall, I think there is plenty of awareness about breast cancer, but reading some sites and articles it’s clear that knowing breast cancer exists just isn’t enough.
Myth: Breast cancer is a communicable disease.
Truth: You cannot catch breast cancer or transfer it to someone else’s body. Breast cancer is the result of uncontrolled cell growth in your own body. 1
I don’t expect everyone to be a doctor (though if anyone would like to be a nurse…) but it does surprise me how dumb the collective brain can be about issues related to health. Ninjas sure. But wouldn’t you want to know the relative risk of your health in your environment?
Survey respondents revealed that women want to make a personal statement against breast cancer, although many had misgivings about the effectiveness of their actions. Some 59% of respondents said they had purchased or worn a pink ribbon — yet only 36% believe that it is a very important activity in the fight against breast cancer. By contrast, 96% of the respondents felt that contributing to a breast cancer related charity was important (very or somewhat). In addition, 82% said it was important to contact an elected official about breast cancer legislation. 2
I don’t think it’s a myth that turning your web site pink will stop breast cancer. It’s also not a truth. Nothing but a shite load of money focused on research leading to a cure will do that.
Which is why this year we’ve tried to push the idea that Going Pink is only step one. We want each person that visits the site to walk away more knowledgeable and we hope you pass on that knowledge to someone else. Overall, we hope that knowledge gained will spur you into action: whatever action is appropriate for you to take.
The survey revealed that 76% of the respondents consider themselves knowledgeable about breast cancer. In addition 61% of the respondents reported having recently heard or read something about breast cancer. Despite these statistics, the survey shows that awareness is not translating into knowledge.
A majority of respondents (56%) believe that most breast cancers occur among women with a family history or a genetic predisposition to the disease. The reality is that over two thirds of women diagnosed have no known risk factor. Even though having an inherited mutation in certain genes is the most potent risk factor, the National Cancer Institute states: “these genes are rare in the general population and are estimated to account for no more than 5% to 10% of breast and ovarian cancer cases overall.” 2
In the end, statistics don’t mean shit til you become one. Then they don’t mean shit for a different reason. But if statistics help garner attention I suppose it’s good. You should just generally be cautious of percentage statistics.
56% of how many? If there were 2000 respondents I’d be a lot more happy than if there were 100. Be cautious, but be curious too. Find out what 56% really means. In this case, 56% is of 1004 women over the age of 18. Not too bad.
My mammogram was normal, so I don’t have to worry about breast cancer.
While mammography does catch the vast majority of breast cancers, it is only one screening tool. One in five breast lumps is invisible on a mammogram. Women should also have a breast exam done by their health care provider each year. If you feel a lump, always get it checked out, even if your last mammogram was clear. Also, it’s important to get a mammogram every year. “The power of screening comes with regular annual exams,” Helvie says. Doctors will look at previous years’ mammograms to assess changes in the breast over time. 3
“What if I can’t afford a mammogram?” Here’s a list of US programs (by state) on the Centers for Disease Control and Prevention site that provide free or low-cost mammograms and pap smears.
While I bet, statistically speaking (he said will all due irony) that not everyone can get or wants a mammogram, I think it’s a possibility to do regularly for many more people than currently do it. If you are not in the US, but know of a similar site link us up in the comments.
There are plenty more myths out there. Spend a bit of time reading through some of them and see which ones you believed in. And if you’d like to challenge some of the truths about breast cancer we want to hear that too.
I have a hidden agenda in all this: I want people to be healthier. It will cost me (and you) less in the long run if more people are healthy. And dammit, I want to be able to afford an Xbox someday. :)
Part of getting healthier is getting smarter about your body in its environment. Part of Pink for October is to help you do that, or at the very least to remind you to do that for yourself.


