I checked out National City and was please to see this:

Many businesses participate in Pink for October each year, but I am happy to see more corporations Going Pink too.

Resistance

When I first started Pink for October in 2006, I approached my employer with the idea of Going Pink. No dice. I understood their point of view; pink isn’t in the corporate color scheme, if they Went Pink they’d have to do other colors when people asked…

It just wasn’t a point of view that held much water for me. If you support something, why not go all out? Maybe I am just too comfortable saying no to people about things I don’t want to do. Perhaps that’s too hard for corporations…

Breaking Resistance

I’ve tried to get other corporations to Go Pink but so far I have struck out. Last year Yahoo! participated and I think they did it this year too though I didn’t see it. I know you can apply a Pink theme to the main page, but that is a regular thing.

I’d like to see more corporations participating in this web event (obviously). But how can I go about convincing large companies to join in? Not a rhetorical question. I’d really like some help answering this.

If you have an answer, please leave a comment. And if you’ve seen other large companies Go Pink this year, please post a link.