Web sites will Go Pink during the month of October to bring attention to Breast Cancer Awareness Month, get people talking about breast cancer, and raise money for research.

But to be clear, raising money isn’t the primary purpose of this web event.

The hope is that you turn your site pink (in whatever way works for your site), go out to that World Wide Web thing and educate yourself about the multiple issues related to Breast Cancer, then take that newfound knowledge and tell someone else what you’ve learned.

We hope that you will:

1. Turn your web site/blog pink (however you like, it’s up to you).
2. Educate yourself about the multiple issues related to breast cancer.
3. Take that newfound knowledge and teach someone else what you know.

Feel free to contact me if you are interested in helping with this event. But even if you don’t have time to dedicate, consider redesigning your site for the month of October — Go Pink!

2006 was a great start with the roughly 1500 sites that Went Pink. We are looking to make an even bigger splash this year. Check out the 2007 inaugural post to see how you can become involved, help increase awareness, learn some, and teach others what you know.

Many thanks!

~Matthew Oliphant